Getting Down To Crochet Biznez

Internet Buzz is an interesting phenomena, one little linky in a forum and masses will flock to check out the newest, latest, greatest thing on the block.

Recently such an event happened on the CLF Message Board on Ravelry.com. One of the many minions and ring leaders put up the link to a new “Crochet Site”. Anime sounding “WHAAAAAAAA?”

So, like everyone else who saw the link I popped over to take a look at this “CROCHET SITE”…

Leisure Arts has launched it’s own site called “Crochet Soiree” I have joined and am CLFFearless there if you feel like friending me. I’ll keep my eye on the site, I see it has some interesting potentials.

It’s not exactly a social networking site, though it has a little of that aspect. It’s a lot more like CrochetMe, only it’s propietory to Leisure Arts. I did like that I could find Aunt Lydias crochet cotton in their store though, because finding it locally has been difficult as of late. I like that company, and can’t find anywhere close (within 35 minutes) to purchase it. Nice to have a place I can find it.

I’ll let the public decide what they will think of this site, for now I’m pleasantly sitting at warm 🙂 I don’t think it’s the hottest thing ever, but neither do I think it completely sucks and blows. Let’s see how they do. I like, no, I adore, Leisure Arts publications, not just because of their dedication to crochet, but beause I have heard absolute love stories from designers about how they are treated by that company.

So we’ll give it a chance.

But I want LA to understand if the site isn’t everything they hoped it would be, it has a lot more to do with a proprietory approach to social networking (never works all that well) and a lot less to do with “cheap crocheters”…My worry is that if it doesn’t meet expectations they will blame the crochet community. Thanks for marketing to us, I think that’s cool, but remember you have to know your audience. The same audience on the street and online may be two separate animals.

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