Tag Archives: industry

New Crochet Edict…Just talk about us.

Ok, back to dating analogies…

So, you’re out with this reallllly cute guy. I mean wow, jaw dropping, drooling, slaveringly handsome, voice to die for, he’s polite, employed, owns his own abode and pays his bills,he’s witty, funny, charming, (guys feel free to insert a female version of this fantasy in here), he even listens when you talk. As you get more comfortable sharing the wonderful triple chocolate and raspberry cheesecake he baked “just for you,” he starts talking about how different you are from his ex. That’s right, I mean she was a bit more flexible, but you’ll do fine, but she was double jointed, but you’ll be ok, and you know, she would rub his shoulders like this, not that you don’t do a good job… Getting a headache yet?

Every time we bring up the other yarn craft that uses hand held implements, we offer the opportunity to compare and contrast, in fact we invite it. So, no more talk about the sticks. If you must discuss crafts other than crochet, heck say you like crochet because it’s so much easier to mimic weaving than in other crafts. Woven fabric is held in much higher esteem in the fashion industry, so heck use that!

What brings on this crazy blog post? Well, ya see… I was reading a trade magazine, and though a few articles about crochet are here or there, NOT ONE of them could just discuss crochet WITHOUT letting the sticks horn in on the action. I mean for heaven’s sakes none of the articles that were purely stick orientated allowed the hook to horn in! And really, shouldn’t the hook get to horn in? After all horns have hooks! (Ok I’m being silly.)

In all seriousness, it made me mad. How on earth can we possibly tell LYSes that we want marketing to us, when the market leaders tell them what’s “hot” and “what’s not”. It’s scary to be a small business owner! You take some pretty calculated risks, and with the “experts”  telling you something is hot and something else is struggling, what the heck are you going to invest in! Even someone who was supposedly advocating for crochet, couldn’t help but mention the sticks…oh COME ON! STOP IT!!!

I am seriously considering a small industry tabloid to go out to stores we know are crochet friendly with indie designers, and book information from publishers etc…I don’t know how I can swing it. But be warned, I’m really thinking about it long and hard.

And no, there will be no compare and contrast…there will only be…LOOK HOW AWESOME CROCHET IS!

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